Aso City promotes “ZEN” as a brand for regional promotion and tourism.
Meaning of ZEN
Preciousness of arugamama (being as it is).
Aso where people and nature collaborate.
ZEN is a PR initiative to communicate Aso’s blessings,
promote the region, and attract tourists.
It is based on the idea that the life of people living with
nature’s abundance, such as rich land and beautiful water,
is itself Aso’s wealth and pride.